We all wish we were part of a fairy tale, some magical creature in some great love story. A little mermaid with pearls in her long pink hair gliding through the warm salty water, in love with some beautiful sailor who she sees on a ship, handsome brown eyes and a different world. Our lives are more similar to fairy tales than we think, and everywhere around us there is magic. White sand that glitters in the sun and gets stuck like diamonds to your skin, sugarcane fields under the clouds that taste sweet in the rain, running barefoot on the hot pavement to meet a boy in town, long days of summer where the moon comes out along with the sun.

Photography: Mark Hunter. Model: Charlotte Free. Makeup: Karina Moore. Hair: Anna Lee Fiorino. Styling: Cassandra Kellogg, Kimberley Gordon, Emily Faulstich. Photo Edit: Kimberley Gordon.

Finally got round to uploading the new Jigsaw Lookbook.. based on the theme of a girl’s weekend away. 
Love the roses theme running through out and the mix between location, product and model shots. I also like the layouts, playing with white space and the fold outs.

The aim of campaign for Jigsaw A/W 2011 is to compete with rivals such as Reiss and Whistles and target their brand to a younger audience . Jigsaw hired the advertising agency Publicis to carry this out and is definitely a needed marketing strategy for the brand.

Getting dressed with Georgina before Lizzie’s 21st!

Ps. Wearing my bargain dress of the day. H&M: £7.99!

 At the print shop today we made friends with Nessy the poodle. :)